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a pretty home for every idea, script and post

the nap window content system

30 days of content, planned before the baby wakes up.

130 ready-made hooks and 30 days of plug-and-play scripts. Grab today's line and press record before the baby wakes.

Start free, no card

Free for 7 days, no card needed. Then $14 a month, cancel anytime.

No tech skills needed. If you can move magnets on the fridge, you can run this board.

A mom smiling in her kitchen, chatting straight into the camera

@thecalmcreator

Day 12 of filming before school pickup. Anyone else? ✿

Peek inside

Open it, choose an idea, write it, date it, post it. That is the whole rhythm.

Your pillars
Behind the scenes
Tips & how-to
Real life
Hook library
Curiosity

Nobody warned me about this part of {topic}.

Real life

Tell me you're in the {topic} season of life without telling me.

Ideas and hooks together

Full scripts and captions

Post dates at a glance

Pitch emails ready to personalize

How it works

Three steps. No manual, no training video, no techy words. If a 5-year-old can drag stickers, they could run this board.

1

Pick your starter board

Your columns, content pillars and post formats are already waiting.

2

Grab a hook, jot the idea

Choose from 130 opening lines and your script is started.

3

Drag it along until it's posted

Move each card from idea to written, scheduled and done.

Everyone tells you consistency is the most important thing. They're right. This is how it happens with ease, even with a glass of wine in hand.

a little confession

Your best ideas are scattered across 10 different places

WhatsApp, Notes, texts to yourself, and one voice memo recorded with a baby on your hip. Then naptime comes and you spend it hunting instead of creating.

This little board put it all in one place. It might be your fix too, mama. 💕

And you can color-code every little thing. My slightly OCD brain is sooo relieved.

omg do a GRWM with the new blush, it's SO pretty

Notes · 10:42 AM

wait. film the laundry basket hack thing

Voice memo · 0:47

me: did I already say this one??

all of it → one place

Here's everything
you get

No extras, no add-ons. It's all waiting for you the minute you open your board.

  • The Hook Library

    130 opening lines for product, affiliate and UGC posts.

  • The 30-Day Naptime Plan

    Dated ideas so you never sit down with a blank head.

  • Your ready-made board

    Columns, pillars and post formats already set up.

  • Scripts, captions and your calendar

    Everything together, with your month at a glance.

  • Brand Pitch Email Pack

    Five ready emails. Just add your details.

  • One-Page Media Kit Template

    A pretty page about you, ready to save as a PDF.

  • The Nap Window Setup Checklist

    Four steps to get ready in fifteen minutes.

And one more thing

The Naptime Creators

Our community of wonderful non-techy moms turning Instagram into more than a hobby. Yours the minute you join.

First 100 moms price

One simple plan. That's it.

No tiers, no fine print, no "contact us for pricing." Everything we make, for one friendly price.

$12/ month

Locked forever for the first 100 moms. After that the price goes up for new moms - never for you.

Start free, no card

Free for 7 days, no card needed. Then $14 a month, cancel anytime.

The Brand-Ready Promise

  1. Step 1

    Follow the 30-day plan

  2. Step 2

    Post 12 times

  3. Step 3

    Feel the difference, or ask for a refund

Email refund@mimmi.io. You keep your board and everything on it.

a tiny quiz

What kind of content mom are you, really?

Every mom creates content differently. Maybe you're the Naptime Hustler. Maybe you're something else entirely.

and two more results...

Take the 30-second quiz

Takes about 30 seconds. Promise.

Little questions, answered

›Do I need to be techy to use this?

Not even a little. If you can drag stickers, you can run this board. Most moms set it up in one nap window.

›Does it post to social media for me?

No. Mimmi helps you plan and write, while you stay in control of what gets posted.

›Can I use it on my phone?

Yes. It works on your phone, tablet or computer, and everything stays up to date everywhere.

›What happens after my 7-day trial?

If you keep it, it's $12 a month. Cancel before the trial ends and you will not be charged.

›Can I cancel anytime?

Anytime, in a couple of taps. Your ideas stay yours.

›How does the Brand-Ready Promise work?

Follow the 30-day plan and post 12 times. If Mimmi did not make it easier, email refund@mimmi.io for a full refund. You keep your board.

›What is the first 100 moms price?

The first 100 moms keep the $12 monthly price for as long as they stay, mama. 💕

Imagine a Sunday night, a month from now.

Done

Two posts already written

Planned

Wednesday's filming planned

The rest of the evening yours

More time for your people. More posts for your people. Mimmi just makes room for both.

Catch one idea tonight. Tomorrow, you'll already know what to post.

Free for 7 days, no card needed. Then $14 a month, cancel anytime.